In 1993, the City of Baton Rouge hosted the Women's International Bowling Congress, the U.S. National Senior Sports Classic IV, and the USATF Junior Olympic Track & Field Championships. Then Mayor Tom Ed McHugh saw the need for a group that would approach athletic events and activities like these full-time.

Mayor McHugh brought in Jerry L. Stovall to become the first President/CEO of the then Baton Rouge Area Sports Foundation. BRASF was founded in June 1994 and has hosted hundreds of sports events and activities in the Baton Rouge area, generating hundreds of millions of dollars in estimated economic impact for our community.  In April 2017, BRASF was rebranded to become SportsBR, a reflection of not only continuing our mission in Baton Rouge but also an expansion of our work in the community.

Past Events

Some notable past events hosted by SportsBR include:

1995 - USATF Junior Olympic Cross Country Championships
1996 - Host City for USA Olympic Flame
1997 - USATF Junior Olympic Track & Field Championships
1997 - USA Olympic Baseball Exhibition USA vs. Australia
2001 - National Senior Games Association, Senior Olympics
2001 - USATF National Masters Outdoor Championships
2002 - NCAA Track & Field National Championships
2003 - SWAC Baseball & Softball Conference Championships
2005 - American Bowling Congress Open Championships
2006 - International Taekwondo Alliance National Championships
2007 - BMW USTA Sectional Combo Tennis Championships
2008 - BMW USTA Sectional Combo Tennis Championships
2009 - TNBA Southern Regional/Tournament
2009 - Southern Bowling Congress Handicap Tournament
2010 - US Youth Soccer Region III Championships
2011 - Tiger Rock Taekwondo World Championships
2012 - United States Bowling Congress Open Championships
2014 - US Youth Soccer Region III Championships
2016 - Tiger Rock Teakwondo World Championships
2017 - NCAA Women's Bowling Championships
2017 - USBC Women's Bowling Championships