SportsBR assists in the securing and staging of statewide, regional, national and international sporting competitions and special events for the Greater Baton Rouge Area. Our goal is to improve the health and quality of life in Baton Rouge, while creating a positive economic impact in the community. 

Over 20 years, SportsBR has collaborated with community partners and sponsors to generate more than $30 million of estimated economic impact annually for the Baton Rouge area. We do so by securing and hosting a wide range of sports events at any level in just about any sport.  We also partner to produce a number of events that draw competitors from across the country, including the Mardi Gras Mambo 10k/15k and the Battlefield Cross Country Festival. And we work closely with our sports coordinators and sponsors to leverage our event assets to bring people together from around our area through athletics.

0006 Cropped.jpg


Our goal is to establish Baton Rouge as the Amateur Sports Capital of the South.  

Visit our Current Event Calendar

local events

Baton Rouge's diverse athletic landscape allows us to create fun, community-friendly events and activities for the athlete in all of us. 

Learn about SportsBR Events

community action

Sport breaks down societal barriers. We resolve to use our event assets to bring all parts of our community together through athletics.

Find Out How →

SportsBR Varsity Partners

Varsity Partners are the longest standing and most generous supporters of SportsBR. These corporate partners contribute significantly to the success of our events and efforts in the Baton Rouge area.